Lanieri Rewire the Tailored Suit
25 Sep 2014
This September Lanieri opened up their first UK store in Old Street Station.
Lanieri was inspired by an idea from Simone Maggi, Riccardo Schiavotto, Mattia Bernardi, Edoardo Lacopozzi and Alberto Vigada. Their vision was to sell online, 100% Made in Italy made to measure suits.
Despite tailoring being one of the oldest of old-school professions, Lanieri is here to bring it into the modern day with some innovative digital solutions...
Lanieri developed an algorithm which is able to translate 10 body measurement into the measures necessary to the tailors to turn fabrics into the final garments.Using a 3D body scanner and a digital library of customised options, Lanieri have rewired the tailored suit.
Although Lanieri started out solely as a web company, it is now in the business development stage. They’re using pop up stores to acquire and build customer loyalty, and boost exposure in new countries. They kicked off their campaign in Milan - they’re currently in London - and next stop Munich!
Take a look inside...