Define London by its differences - no two districts are the same. It's a patchwork of cultures that's always evolving. Business-minded but unashamedly eccentric, deeply traditional yet determinedly rebellious. From this melting pot of cultures, London has bred the biggest brands, pushed revolutionary thinkers and started trends that have swept the world.
Although immersed in history, London is a master of reinvention. And there’s no better example than the fashion industry. From Savile Row, where the suit was invented, to the King Road, where the mini skirt rose to fame. London leads the pack when it comes to inventing new styles and making big statements. Brands here are bold and experimental. This is a city that dresses as it pleases.
London’s rich and varied ethnicity also has a major influence on its offerings. Perhaps most notably, its diverse array of cuisines - fuelled by a lexicon of digests. But to eat here is an experience that goes beyond just taste. From street kitchens, rooftops bars to underground cellars, dishes are sampled in some of the most exciting and unusual of places. In this city there really is a space for everyone. Use our guides to delve deeper into its districts and discover the perfect place to rent a pop up shop in London for your idea.View all London spaces
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