Define London by its differences; no two districts are the same. It's a patchwork of cultures that are always evolving. Business-minded but unashamedly eccentric, traditional yet determinedly rebellious. From this melting pot, London has bred the biggest brands, revolutionary thinkers and started trends that have swept the world.
London is a master of reinvention and there’s no better example than the fashion industry. From Savile Row, where the suit was invented to the King’s Road, where the mini skirt rose to fame, London leads the pack when it comes to inventing new styles and making big statements. This is a city that dresses as it pleases.
London’s rich and varied culture is perhaps best enjoyed through its food scene. To eat here is an experience that goes beyond just taste. Street kitchens, rooftops bars or underground cellars: dishes are sampled in some of the most exciting and unusual of places. In this city there really is a space for everyone.
Use our guides to delve deeper into its districts and discover the perfect place to rent a pop-up shop in London for your idea.View all London spaces
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