Why retailers need to think more like editors...
We have never had so much choice; on our screens and streets, we are bombarded with new brands, products and services. The choice can be overwhelming. Brands need to learn how to pick through this noise to stand out. Which is why the role of the editor is more important in retail than ever. This session explores why stores online and offline should be approached like magazines, how brands can use editorial to enhance their offering and what can we learn from the best in the game?
Jeremy Langmead, Brand and Content Director, Mr Porter
Pandora Sykes, Fashion Features Editor, Sunday Times Style
Georgina Harding, Founder, Semaine