The Five at Five: Ed Foy

20 May 2021

From hidden-gems to places to people-watch, from bookshops to beauty spots - The Five at Five offers some post-lockdown inspiration that celebrates the independents.

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This week’s selection has been carefully curated by PRESS London Founder, Ed Foy who takes a closer look at London’s Soho district - where his brand’s HQ is located. We certainly approve of keeping things local.

Back in 2014, Ed Foy and his business partner launched a pop up in Old Street Station, selling juice from a bathtub. Fast-forward to today and PRESS London is now stocked in cafés, hotels, restaurants and shops, as well as offering juice cleanses and plant-based meals online.

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FOR FOOD
El Camion, Soho is truly one of the most fantastic casual dining/bars in the world. The team is incredible, music amazing, and the famous Dick Bradsell masterminded the downstairs bar and is always entertaining to see there.

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FOR PEOPLE-WATCHING
Since the semi un-lockdown and since they pedestrianised Old Compton Street is the best place to people-watch. It has the most incredible energy towards the end of the week.

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FOR BOOKS
The Soho Original Bookshop is a legacy location that has been around for a very long time and one of the last of the Paul Raymond-era spots.

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FOR BEAUTY
I would say that the Soho Aesop Store is beautiful, and right opposite is Byredo. Both stunning brands brought to life.

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FOR SHOPPING
There is nothing you cannot buy in London, and it truly is the most cosmopolitan city I have visited. For people, food, fashion and culture.