Next week, French Connection will open the doors to its first pop up shop in Old Street Station. The F Store will offer a selection of gifts and key pieces from its AW14 trend led capsule collection and will also launch French Connection’s first click and collect service.
FCUK customers will be able to collect online orders from the Old Street store during their commute - simply order before 1 pm and pick up after 5 pm - The F Store will be the ideal one stop shop for shopping and gifting needs in the run up to Christmas.
Looking to target the trendy Shoreditch set, French Connection saw Old Street station as the perfect location to launch The F Store. There’ll be numerous events and meet ups hosted during their 3 month residence as they aim to attract creative thinkers and tech trendsetters from the Old Street area. French Connection will also be inviting local artists to come down and curate their windows.
The pop-up store is being trialled for a three month period and French Connection will continue to consider opening small outlets at other transport hubs.