Shop of the Week: American Eagle Outfitters
9 Jul 2015
This week American Eagle Outfitters have launched their first denim only store in the UK. After the success of their shop openings in Bluewater, Kent and Stratford, the label has arrived in Old Street Station to celebrate their love of jeans and help London commuters find the perfect match. With over 80 sizes with around 10 colours to choose from, customers are relishing the variety of denim pieces that fill the store. We talked to the brand’s representative to learn more…
What is the goal of the pop-up shop?
The pop-up will be American Eagle Outfitters first denim only store in the UK, celebrating our love of jeans and helping London commuters find their perfect match. We’re inviting people to come and have a ‘One Night Stand’ with us, buy your jeans and if it’s not love at first fit you can return them no questions asked the next morning so you never have to worry about ‘Morning After’ regrets.
Why did you pick Old Street Station as the location?
Old Street has a great local community spirit and creative mindset. It also has thousands of people passing through it every day which is an amazing opportunity for any brand.
How are you activating the space?
We are keeping the look simple, lots of concrete, white tiles and natural wood. The store itself will help time short Londoners find their perfect fit with our denim matchmakers.
Describe your favourite part of the store.
It has to be the denim wall – something we’re famous for and it shows off all the amazing products we have on offer.
Will this be a one off pop-up or is American Eagle Outfitters planning to do more?
This is just a one off pop-up for now, but depending how it goes…Watch this space!
Are you planning any special events inside the store?
Yes, we’ll be hosting lots of special events! Stop by and see us or stay tuned with all that we’re doing in the pop-up on Twitter & Instagram @americaneagleuk following the hashtag #LoveAEOJeans.
How was it using Appear Here to book the space?
Appear Here have been amazing, helping us through the process from start to finish, always at the end of the phone to answer questions, big or small.
Find the perfect space for your idea with our Old Street Destination Guide.