Making Ideas Happen in the Underground
17 Oct 2014
Championing creative culture in our capital, Eventbrite launched Brite Space Ldn in Old Street Station. From 6 – 20 October, a series of interactive events appeared inside the space put on by the city's finest talent across food, design, music, fashion and media. The space was transformed each day so that different workshops, live Q&As and masterclasses could take place and ignite creativity.
On the final Friday, we decided to host a breakfast session on “Making Ideas Happen in the Underground.” We invited along past and present Old Street tenants to take part in the panel. The line up included Alex Hely Hutchinson, Founder of 26 Grains, Sophie Miranda, Co-Founder of Batch Ldn, Parveen Dhanda, Co Founder of Stubble and Strife and Katie Mcphee, Marketing Manager at Eventbrite.
Tackling a range of questions from building your community, designing and fit out of the space, and what to do after the pop up disappears, it was great to see a panel full of passion for their brands and products.
Here’s some key pieces of advice they had to share:
Alex, 26 Grains:
“A shop should appeal to all 5 senses, we noticed a big increase in sales when we started playing music at our stall every morning, Will Smith in particular seemed to work.”
Sophie, Batch Ldn:
“Trust your customer and they will trust you - when our till system broke, we gave our customers the option of taking the food and paying us later. We found most of them returned, paid us back - now they are our regulars!”
Parveen, Stubble and Strife:
“You don’t really know your customers until you meet them face-to-face. We found a whole new customer group when we launched our Stubble & Stife stall. We realised people weren’t just buying our grooming products from necessity they were buying them for sentimental and nostalgic reasons too.”
“Plan in advance, and make sure you start promoting your pop up weeks before you appear, that way you’ll guarantee you have a room full of people when you do.”
Ross Bailey, Appear Here:
“Give people a good story to talk about and a reason to share it - storytelling is key to being a successful brand today. You want your shop to leave people with memories they’ll treasure long after it disappears.”
It was great to see so many people join the session - especially before nine on a Friday morning! What was even more exciting to see was how many people had an idea on the boil. If you want to find a space to make it happen in get in touch with firstname.lastname@example.org and start your search!