Butterflies and beetles cover the silk fabric cushions on many of Jenny Kate’s designs in her new pop up store in Holborn. Growing up in Plymouth, her love of nature started as a child and now influences almost all of her designs.
After graduating from a textiles degree at Cardiff Metropolitan University, she set out to launch her own business. Over the years she has been building a name for herself in the interiors industry with her unique nature-inspired fabrics and her eye for the unusual. She sells fabric by the metre and a collection of homewares alongside scarves and stationary.
At the heart of Jenny Kate’s business is her commitment to producing everything sustainably. Supporting the British manufacturing industry and the natural world, which she owes her inspiration to are incredibly important to her and to her high-profile clients.Now she’s brought the brand to life in a pop-up store in Holborn which celebrates everything that her business is built on.
The entryway is filled with a big flower installation which greets guests as they walk in or past on the street. Inside a living wall surrounds a floor length mirror and is filled with lush green leaves and florals. The products become at one with the setting and everything looks inviting to pick up. These are luxury products and Jenny Kate is launching her new ‘Binding Roots’ collection into the premium market this summer during the pop-up.
Find her homewares and more at the pop up between the 20th of May till the 2nd of June.