Clarks Launches its First Pop Up Shop
23 Oct 2014
Clarks has opened its first standalone men’s pop up store in Seven Dials. Making their new home for the next three weeks the characterful cobbles of Neal Street. The perfect location for a brand steeped in history and tradition.
Clarks has been making footwear since 1825 but this is the first time that they have introduced a store completely dedicated to mens shoes. In the last couple of years Clarks has been pushing a wide range of brand building activities which have been taking this brand from strength to strength. It's great to see them use physical retail to showcase the more stylish side of their brand.
Looking to target ‘stylish’ men. The store’s completely unique experience is inspired by the union of Clarks’ craftsmanship and contemporary design. Inside the store you’ll find a reinterpretation of their classics styles, updated for the modern man.
Alison Sudbury, Head of Marketing commented, “We’re thrilled to announce the opening of our first dedicated menswear pop-up. As we continue to invest in elevating the menswear brand and showcasing our style credentials, the opening of this standalone pop up is an important move for us as a brand in the UK & ROI. The new store will allow us to showcase our undeniable heritage, craftsmanship and stand-out menswear collection.”
Location: 55 Neal Street, Seven Dials.
Duration: 23 October – 16 November.
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