Underground Session: The Story

Underground Session: The Story

27 June 2017 · New York

Hear from industry experts on how to tell compelling brand stories and grab the attention of consumers. Listen to the podcast here.

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Speakers include

Laureen MoyalPaperwhite Studio
Emily HeywardRed Antler
David GraverCool Hunting
Eliza BrookeRacked

Our Underground Sessions started in an empty space in the London Underground. We wanted to bring our community together to share inspiration, stories and advice. Since then, our Underground Sessions have traveled far and wide, bringing to life empty spaces from shipping containers to historic buildings.

Our speakers have included pioneering companies such as Rapha, Airbnb, Mr Porter, WeWork, Uber, Vice and Google. This spring, we're bringing them to New York with a special three-part series on 'Making Ideas Happen.' Each night will include a fireside chat with industry experts followed by cocktails, networking and few surprises from our partners. Discover, learn and get inspired.

The Story

In the digital age, it's all about creating an eye-catching story to catch the attention of your audience and the press. So we've brought together a panel of top journalists, agencies and brand creatives to help you nail your strategy and tell a story worth sharing. This Underground Session will teach you how to craft a narrative, create compelling content and ultimately, make your idea travel.


• An evening of insight and inspiration from successful entrepreneurs

• Networking with some of New York's top brands and influencers

• Cocktails, goodie bags and more

• Help raise funds for a good cause - all proceeds will be donated to a charity of our speaker's choice


27 June 2017


44 Mercer St,
New York,