Today the most important currency is experiences and brands are cashing in. From record-breaking cheese sculptures to edible firework displays – the bigger, the weirder, the better. Brands need to get creative if they want to stand out from the crowd. For April’s Underground Session we brought together the experts in experiential to give a masterclass on what it takes to create a true spectacle.
Yasmin Arrigo, Editor Event Magazine Duncan Cargill, Creative Director Mission PR Adam Bracegirdle, Creative Director Vice Pip Brook, Marketing Director Vita Coco