Underground Session: The New Rules of Retail

Underground Session: The New Rules of Retail

4 June 2019 · London

The rules of retail have changed. What do brands need to do today to survive?

This event has been and gone. See what went down...

Appear Here have teamed up with iZettle to bring you our latest Underground Session. We’ll be exploring the new rules of retail and what do brands need to do today to survive. How has the store changed? What’s its purpose? And why do they even matter? Our panellists will be sharing their advice on how brands can maximise the success of their stores, integrate their online and offline offerings and create authentic experiences.


Michael Brown, Worldwide Wholesale Director Axel Arigato

Kirsty Hathaway, Creative Director Refinery29

Laura Harnett, Director of Digital Products Selfridges

+ more to be announced...


• Networking drinks with like-minded brands and creatives

• Meet with Appear Here’s Concierge team to discuss your idea

• Goodie bags from some of London's top makers

• Help raise funds for a good cause. All proceeds are donated to Jamie's Farm.


Doors Open: 18:30

Talk Starts: 19:00

Networking Drinks: 20:00-21:00


35 Baker Street. Book this space for your idea.


4 June 2019


35 Baker Street,