13 June 2017 · London
It's tough times for the luxury industry, but don't dismiss it as failing. It's simply evolving. We explore the new rules of modern luxury.
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It's tough times for the luxury industry, but don't dismiss it as failing. It's simply evolving. In this month's Underground Session we look at the new rules of modern luxury. Where once the industry thrived on telling people what they needed to have, today’s brands are striving to understand and adapt to what their customer wants. We explore what the next generation want from a luxury brand and meet the creatives shaping its future.
Clara Mercer, Head of Communications, British Fashion Council
Alex Wheldon, Chief Product Officer, Lyst
Mimma Viglezio, Writer and Creative Consultant
Arthur Yates, Founder, Bruta
• An evening of insight and inspiration from the experts in the industry
• Networking with some of London's top brands and influencers
• Cocktails by Bubble Bros, goodie bags and more
• Help raise funds for a good cause - all proceeds will be donated to charity