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East 121st, Harlem - The Whitebox Pop Up

New York, NY

2,200 sqft

Retail

Bar & Restaurant

Event

Shop Share

Unique

A Little About This Space

East Harlem, or unofficially Spanish Harlem, is a vibrant area with a true sense of community. Located on E 121st St, this pop up gallery space for rent just off of 3rd Ave is housed in a non-profit space for local artists to showcase their work.

THE CROWD

Most people in East Harlem have long-rooted history in the neighborhood, and when you walk into the bars and restaurants you really feel like everyone knows everyone’s name. Today there’s a strong Puerto Rican, Cuban, and Caribbean population, but places like Patsy’s Pizzeria and Rao’s (good luck ever getting a table there!) show some of the Italian roots. The area is finally seeing some tourism and gentrification, albeit slowly. This pop up is only a few minutes from the 4 and 6 trains, as well as the Metro North.

MEET THE NEIGHBORS

Your neighbors are mostly residential buildings, but around the corner on 3rd Ave you have a few markets, fast food restaurants, retail shops and a Goodwill. Andy’s diner is a couple blocks north, and Marcus Garvey Park is a few blocks west. Well known spots like Amy Ruth’s and Red Rooster are a little farther afield, and Central Park isn’t too far either.

Amenities

  • Lighting
  • Heating
  • Toilets
  • Security system
  • Wifi

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Home Truths

The space is a bit off the beaten path, so you’ll need to advertise well to get a new crowd, but because it’s already a gallery, the locals know it.