Jamie Oliver's Drinks Tube

4 Sep 2014

The story

To celebrate Cocktail Request Week, Jamie Oliver's Drinks Tube decided to launch a pop up studio for the week. Taking a space in Old Street Station, the Drinks Tube team filmed themselves making bespoke cocktails from requests sent in via social media.

The reception was insane. Over 77.5 million people got involved on Twitter using the #Cocktailrequest with celebrities such as Tinie Tempah, Zoe Ball and Ed Sheeran tweeting in their own requests. Video views went up by 200% and the number of new subscribers to the channel increased by nearly 50%. Not bad for a weeks work.

Jamie Oliver

Aim

Generate awareness of Drinks Tube and increase subscribers

Action

1 week in Old Street Station

Result

200% increase in video views, 50 % increase in subscribers, 77.5 million people use the hashtag #Cocktailrequest

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