4 Apr 2018
From Tory Burch to Filippa K, we take a look at some of our favorite space transformations on Appear Here.
For Fall 2018 NYFW, Tory Burch took this massive landmarked building on the Upper East Side and turned into a flower-filled wonderland. Inspired by the feminine designs of the latest collection, the space was covered with moss and filled with thousands of pink carnations. The show grabbed the attention of Vogue, WWD and Fashionista, to name a few.
Available now: The Landmark, 59th Street, Upper East Side
Vrai and Oro
LA-based fine jewelry brand, Vrai and Oro, took their idea across the country with their first physical shop in Nolita. With a bit of fresh paint, they turned the space into an elegant showroom to highlight their best pieces. The store was all about the fine details: slabs of marble, statement furniture and indoor plants.
Available now: Boutique Space, Mott Street, Nolita
On Valentine’s Day, Dirty Lemon set up The Rose Room as a one-day pop up to celebrate the launch of their latest beverage, +rose. They filled the space with hundreds of roses and each purchase came with a free +rose beverage. They even had a tattoo artist on site.
Available now: LES showroom, Orchard Street, Lower East Side
Scandinavian fashion brand, Filippa K, breathes simplicity and quality. An example of less is more, they stripped this white-boxed space back to its basics to convey that laid-back Scandi style.
Available now: White Retail Space, Bowery, Nolita
MILLY's four-month pop up marked their first downtown presence in New York. They designed the space to look like their Spring 2018 ready-to-wear collection, featuring pieces inspired by wildflowers. The space was used for their Spring 2018 NYFW presentation, in-store activations and community events, providing customers with moments worth sharing.
Available now: The White Column Gallery, Mercer Street, Soho
Eberjey staged a more intimate setting and transformed this space into an apartment-style showroom. It was fully furnished with plush armchairs, home accessories and a dresser. Customers were made to feel at home as they explored the collection of lounge wear and resort wear.
Available now: The Studio, 29th Street, Chelsea
Reverence for Edward Fields
Brooklyn artist, Fernando Mastrangelo, was influenced by the Earth’s changing climate with his collection of rugs for Edward Fields. For strong visual impact, the space became a gallery and the rugs were displayed as works of art to evoke a sense of awe and respect for the physical world.
Available now: The Flagship Showroom, West 56th Street, Midtown