Moleskine Launches in Old Street Station
28 Jul 2014
We’re excited to announce Moleskine have launched their first East London store in Old Street Station. Taking over the Unit 3, previously occupied by Bailey Nelson, Moleskine have designed the store to “mirror the elegance and simplicity of the Moleskine notebook”
The Moleskine store aims to inspire and engage customers on a number of levels, with workshops, art exhibitions and events. Inside the store an experience table allows you to touch, feel and explore Moleskines products, in order to find the ones best suited to you. There's also a stamp station where shoppers can personalise their purchases with a special Old Street stamp and an exhibition of young artists Moleskine sketch pads.
The decision to pop up in Old Street Station follows suit with Moleskine's current retail strategy to open stand alone stores in airports and train stations. These places are crucial to the Moleskine philosophy, as described by anthropologist Marc Augé, “they signify unbound creativity.”
Maria Sebregondi, VP of Brand Equity and Communications at Moleskine, explains further,
"Stations and airports are places suspended in time and space but full of energy. Their very existence hinges between an arrival and a departure time, between point A and point B. Here is where we can meet our audience in a mental state very much in line with Moleskine values: designing open platforms for creativity, travelling and cultural exploration.”
Moleskine will be in Old Street until the 7th January, 2015, open from Monday - Friday 8 am - 8 pm and Saturday - Sunday 12 pm - 6pm.