How to PR your pop-up

How to PR your pop-up

Everything you need to know to get the attention your store deserves.

What's inside?

Inside this how-to guide, we’ll show you how to plan press for your pop-up well in advance. It’s okay if you’re not rubbing shoulders with journalists just yet, we will also advise on how to create a buzz on a budget. You’ll find tips on planning a PR calendar, nailing your socials and writing your own press releases.

What’s inside?

• How to plan a press campaign

• Press release template

• Social media tips