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Soho - Now Pop 1

London WC, London

900 sqft

Retail

Bar & Restaurant

Event

Shop Share

Unique

A Little About This Space

Situated at the entrance to Tottenham Court Road’s new mega station, The Now Building at the Outernet is a jaw dropping, immersive visual treat – a loud and proud new home for arts, culture and fashion – featuring the world’s largest LED screen deployment. If you’re a retail brand looking for high impact and can bring your A-game to knock your competitors' socks off, this space to rent has endless potential. This space is right on Charing Cross Road which must be one of the busiest streets in London so prepare to wow your audience.

THE CROWD

Standing at Soho’s north-east corner, extending to Denmark Street’s “ Tin Pan Alley” , the surrounding area is flooded from day to night with Gen-Zs, media types, tourists and commuters. Curious to explore the digital exhibition space and endless stream of pop-up entertainment and retail content, they then march up to Oxford Street for a retail fix or Soho for its famous nightlife and food and drink scene. This space is right on Charing Cross Road which must be one of the busiest streets in London so prepare to wow your audience!

MEET THE NEIGHBOURS

Located on the corner of Oxford Street and Charing Cross Road, you are adjacent to the new Elizabeth Line Tottenham Court Road station and surrounded by a plethora of theatres, high street shops, restaurants and bars. Soho square is a stone’s throw away and offers some green respite from the hustle and bustle. Soho House is a short walk, as is Dean Street Townhouse.

Amenities

  • Lighting
  • Heating
  • Toilets
  • Security system
  • Wheelchair accessible
  • Wifi

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Rules of The Space

Discounts may apply on bookings for any duration greater than 1 day, to be discussed with your concierge.

(Access) Check in 7:30am
(Offsite) Check Out 11:30pm

Home Truths

This space has only been used for immersive experiences to date and the opportunity to use the screens behind is fantastic, so try and make use of them!