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D'Arblay Street, Soho - The Boutique

London W, London

1,120 sqft

Retail

Bar & Restaurant

Event

Shop Share

Unique

A Little About This Space

Within the centre of one of London’s most style-conscious postcodes, you will discover our 1,120 sqft space which spans two floors and delivers serious presence thanks to its full-height glass shopfront. Inside, you’ll find a clean, contemporary layout complete with modern track lighting, full-length mirrors, and built-in storage that makes setting up seamless. With its versatile layout and polished finish, this boutique is ready for everything from fashion collections and high-end pop-ups to curated lifestyle experiences. Surrounded by premium neighbours and set in a destination known for design, culture, and forward-thinking retail, this space gives your brand the setting — and the postcode — to make an impact.

THE CROWD

Soho draws a dynamic, design-savvy audience. From stylists, editors, and fashion insiders to local creatives, culture seekers, and international visitors on the hunt for something special. The area buzzes throughout the week, especially at lunch and after work, as people spill out from nearby agencies, studios, and production houses. Weekends ramp up even further with destination shoppers and trendsetters weaving through the streets, often with bags in one hand and coffee in the other. If your brand is looking to be part of the conversation, this is where it’s happening.

MEET THE NEIGHBOURS

You’ll be surrounded by heavy hitters in the fashion and retail scene. Just a few steps away are Studio Nicholson, END., Aimé Leon Dore, and JW Anderson — names that bring in a loyal, high-spending crowd. Coffee shops, creative studios, and independent galleries add even more energy to the area, while Oxford Circus and Tottenham Court Road stations are a short walk away.

Amenities

  • Lighting
  • Shelves
  • Counters
  • Heating
  • Toilets
  • Security system
  • Security shutters
  • Stock room
  • Wifi
  • Basement

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Rules of The Space

Please note:

A cleaning fee of £100 will be added to either the initial payment or deducted from the deposit.

Tenants must leave the Premises by 5pm on the final day of the Term. If the check-out is delayed, a £100 late fee will be applied and deducted from the security deposit held.

Check-in is from 9am on the first day of tenancy.
Check-out is by 5pm on the final day of tenancy.

Any reception in the evening such as launch cocktails including trading beyond the permitted hours is strictly subject to the landlord's approval.

Noise levels should be kept to reasonable levels at all times - events with amplified/loud music are not permitted.

No activity to happen beyond 9pm on any day.

Utilities are included subject to a fair usage policy (up to £150+VAT/month).

Brands are required to have Public Liability up to £2m.

Any work to the space requires Landlord approval.

All signage to be fixed to the outside of the space requires Landlord approval.

Brands are responsible for all removal and disposal of rubbish from the space.

No bookings over 6 months without Landlord approval.

Home Truths

The space is currently fitted with rails and storage units, but these will be removed ahead of your booking, giving you full use of the area for your own setup. While the location is lively — Soho is known for its fast pace and constant flow of people — that energy also brings unmatched visibility and passing trade.