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Supreme

Unlike other clothing brands, who release their new collections all at once, Supreme releases a few items at a time. This "drop" occurs online and every Monday at a new location. This strategy maintains the aura of "hype" that the brand creates. Taking over a space on Tanner Street, Supreme opened up a 1-day store, selling tickets to people wanting to shop their latest "drop."

1day store selling tickets for their latest "drop"
350+people queued up outside the store
5 items of Supreme clothing released to buy
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