In celebration of World Meat-Free Week, Sainsbury’s opened the UK’s first meat-free butchers. Open for 3 days in Bethnal Green and supplying everything from ‘Cumberland Shroomdogs’ to ‘Veggie Bacon’, the initiative came after Sainsbury's commissioned a report which revealed over a quarter of Britons could be vegetarian by 2025. The pop-up featured in publications such as Harper’s Bazaar and the in-store butcher shared recipe tips and plant-based cooking advice.
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