Founded in 2009 by skateboarder Ryan O’connor, Ripndip are redefining streetwear as fun and light-hearted with their eccentric designs. Based in Los Angeles, the brand wanted to build a presence in the European market. Ripndip launched three stores in the space of a month, London, Paris and Amsterdam, taking full advantage of the flexible pop-up model by testing the market in different cities and creating real-world relationships. There was a huge buzz in each city as queues lined up around the block to be the first to get their hands on exclusive merch.
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