Patagonia

Patagonia is an outerwear brand renowned for their environmentally-driven mission. Following the launch of their new platform, Action Works, which connects individuals to environmental action groups, the brand opened a pop-up activist cafe. The space acted as the physical representation of their new online platform, where visitors could attend workshops on topics such as conservation and non-violent action. The pop-up cafe helped Patagonia to raise awareness for this new initiative and collect funding for grassroots organisations.