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Over the course of two weeks, Nicholas Daley's space became a hub of community, music, and style, making London’s Soho neighbourhood all the more vibrant. Over the course of two weeks, Nicholas Daley's space became a hub of community, music, and style, making London’s Soho neighbourhood all the more vibrant. Over the course of two weeks, Nicholas Daley's space became a hub of community, music, and style, making London’s Soho neighbourhood all the more vibrant. Over the course of two weeks, Nicholas Daley's space became a hub of community, music, and style, making London’s Soho neighbourhood all the more vibrant.

Nicholas Daley

Nicholas Daley first started his eponymous fashion label in 2015 after graduating from Central Saint Martins. Drawing from his own cultural heritage, Daley combines influences from Jamaica and Scotland to create a patchwork of British identity in his clothing. His brand’s ethos is one of diversity, creativity, and sustainability, upcycling and reusing materials where possible. In February, Daley opened his first in-person shop on Greek Street after winning Appear Here’s Space for Ideas competition. Over the course of two weeks, ND’s space became a hub of community, music, and style, making London’s Soho neighbourhood all the more vibrant.

151%social engagement during tenancy
2.3Knew online store visitors
190in-store orders from over 500 new visitors
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