Kanye WestKanye WestKanye WestKanye WestKanye West

Kanye West

Kanye West launched 21 pop-ups worldwide to sell his Life of Pablo tour merch. 24 hours before opening, the exact store locations were announced. Thousands of people desperate to hold of the limited queued overnight to be the first inside.

21 pop-ups launch worldwide
24 hours each store was open
1,000,000's of fans share their experience online
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