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INAYAH

INAYAH are one of the world's leading online modest fashion brands for women. They launched a pop-up in Westfield Stratford, so they could give their fans an opportunity to meet them in person and try out a new INAYAH shopping experience.

6,000 shoppers registered to visit in the first week
20%increase in online sales during the pop-up
150Kincrease in Instagram followers
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