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Taking over a disused toilet in Old Street station, Simon Suphangdi launched a physical manifestation of his online forum EJDER FOR LIFE. A concept store that invites the best new urban design talent from around the world to collaborate and create in the space. In 2017 Hypebeast named it one of their top concept stores of the year.

1,000'sof visitors each week
20% of visitors convert in store
250% increase in sales online
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