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Dirty Lemon

The digitally-native beverage brand celebrated Valentine's Day in style with a one-day flower shop in NYC to promote their latest flavour, Rose. Dirty Lemon sold 100s of roses and all proceeds were donated to The Lower East Side Girls Club, which provides entrepreneurial programmes and safe spaces for young women in NYC.

100%of profit donated to charity
3000roses supplied to pop up from Plantshed
3923pop-up Interactions
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