Health and beauty brand Burt's Bees promoted their new beauty range with a three-week pop-up in Covent Garden, London. The store offered make-up artist sessions, sampling and a series of events, including a panel with cruelty-free and ethical make-up artist Justine Jenkins. The brand upholds strong values in sustainable practices through recyclable packaging and 99% natural ingredients; an ethos supported via the pop-up hashtag #IAmNotSynthetic.
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