Benefit is on Appear Here with 200,000 other brandsGet startedIcon-Chevron-right


For the launch of their new Roller Lash Mascara, Benefit opened a 1950’s pop-up beauty parlour. Taking over three floors, the pop-up parlour included a beauty salon, curl station and cocktail bar.

3,000people visit the beauty parlour
1/3visitors converted inside the pop-up
40%of visits were because of the pink storefront
Get started

Feeling inspired? Join Appear Here and make your idea happen.


Get Connected