The ICC Birmingham Experiential Space



Per Day

108 sqft


Bar & Restaurant


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A Little About This Space

Approximately four million business leaders and industry decision makers come to Birmingham’s ICC Conference Centre every year, and they all pass through The Mall, which connects the centre’s halls and meeting rooms. Introduce your brand or idea to them with this experiential space next to one of The Mall’s giant digital screens, which is also available as part of the package if you wish.


The ICC is also home to Birmingham’s world-class Symphony Hall, so you’ll see classical concert goers alongside high-flying conference and exhibition attendees. The building itself is adjacent to Brindley Place, the city’s business and entertainment quarter, and is the main thoroughfare to Arena Birmingham (capacity 15,800) and the Sea Life Centre, which attracts families and school parties all year round. Birmingham New Street station is a ten-minute walk.


Within The Mall is a Starbucks café, WH Smith and the Symphony Hall which hosts graduation ceremonies and conferences as well as concerts by world-famous artists. The Mall is also home to Castle Fine Art, one of the most reputable commercial galleries in the Midlands.


Four million annual visitors
Over 1,000 events per year across ICC and Symphony Hall
Visitor profile dominated by national business leaders and industry decision makers
Over 90% of visitors are homeowners with properties worth in excess of £100k.


  • Lighting
  • Toilets
  • Wheelchair accessible

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Home Truths

The size of the space is approximately 5m x 2m but there is some slight flexibility on this.

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About the Appear Here Service

At Appear Here we believe in the personal touch, which is why everyone gets matched to a Concierge who is there to help you find the perfect space for your idea.

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