Melie

18 Dec 2016

The story

Melie is an online fashion destination for international brands. Based in Portugal, their pop-up stores have become their go-to marketing strategy to increase brand awareness, reach new customers and drive sales. Melie decided to launch a pop-up in TOPSHOP in order to connect with their most loyal customers in the UK. Due to the high footfall, sales were higher than expected, and they saw a large increase in online visitors from the UK. Press features, such as one from WGSN, covering the TOPSHOP pop-up also helped drive further traffic and sales. But for Melie, the most rewarding part was being able to meet their customers in person.

Melie

Aim

Increase brand awareness, reach new customers and drive sales in the UK

Action

2 week residency in TOPSHOP Oxford Circus

Result

Exceeded sales targets and were featured in top publications like WGSN

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