Big, glamorous and packed with stores, the Bullring offers an unparalleled choice of top brands and chic ideas. With over 160 stores and more than 40 restaurants and cafes to choose from, the centre is credited with transforming Birmingham’s retail reputation.
Flagship store Selfridges – one of only four – anchors one end, with a big Debenhams, Topshop and River Island all vying for attention at the other end. The Bullring’s namesake bronze statue lies between the two – a proud symbol of the city and its history. The Guardian, as it’s called, is one of the most photographed landmarks in the UK.
Located in the heart of the city, some 36 million people visit the Bullring every year. This year, a brand new shopping destination – LinkStreet – launched. Connecting the shopping centre with Grand Central and New Street station. There’s more to see and do here than ever.View all Bullring spaces
I come to the Bullring because there's so many different shops and there's such a great atmosphere
All the cool shops are in here. No place can compete with this outside of London.
Ogwu, television producer
It's always busy here! On the weekends especially, but there's always such a great atmosphere here for shopping.
Georgina, Sales Assistant